“Don’t Leave the Office Without It!”
Imagine, it is your first day in business…shelves are stocked, clerks eager to serve, cash register is humming…you turn the key… open the doors–oops you forgot to mount a sign on your building! You think to yourself, how will they find me?
A retail shop without a sign–is like a Networker, without a business card! Instead of a huge neon sign bolted to concrete, this is the 3.5” x 2” miniature marquis, every business hopes will end up in a virtual mall on someone’s computer, phone, or in an old fashion file box. This International Networking Day, February 2, 2010—Donot forget to bring a pile of business cards! Because, when you meet and connect—if you haven’t “got” your sign—how will they find you?
Now, this is not to imply that you should run around the Main Ballroom in a frantic-frenzy, passing out as many business cards as you can! The only business to benefit from this kind of networking would be the printer who slapped the ink on them. Networking is, after all, about making connections, and building bridges to develop solid business relationships over time, and the key word here would be, over time.
The mini storefront-signs-in-a-pocket, are your tickets for expanding your referral network. During Pittsburgh’s, 4th International Networking Day Celebration from 3:00 to 7:30 at the Radisson in Greentree, you will have an opportunity to make many connections. However, the “building of bridges,” will only happen, when you take action with the business cards you have exchanged. Will you set them aside to collect dust? Will you toss them into the trash?–Or—Will you use them to build goodwill by sending a, nice-to-meet-you, note? Will you use them to call for that first “business date?”—you know…that cup of coffee…which starts out with these words: “Tell me more about YOUR business,” and ends with, “How can I help YOU succeed?”
Cheryle Carpenter Moses
Business Development at Strategic Marketing Group
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